![]() Consumers need to be able to meaningful decisions about where, when and with who they want to share they data, when they want to stop sharing it and when they want their data back. It’s time to put back consumers in the driving seat of their own data. We believe that the data economy can only flourish, and regain consumer trust, by restoring consumers and citizens to a central position in its evolution. On the other hand, and this is even more important – we are ready to work with leading, responsible market players to leverage the benefits of technological evolutions to the whole ecosystem, creating a digital world that works for everyone. On one hand, we want to become the frontrunners of private enforcement, acting against clear and unacceptable infringements of consumers’ rights (like in the case of our class action vs Facebook). We believe that by enhancing consumers’ economic interest within the digital market, we can begin to create a healthier, fairer and more competitive digital ecosystem. It is important that we, as consumer organisations, play the role of rebalancing the digital ecosystem and ensuring that consumers are not only protected against data misuse but compensated accordingly. Meanwhile, increasingly, consumers are using online platforms such as Facebook to express their fundamental rights as citizens. We observe that in the last few years, reduced competition amongst the big players in the tech industry has meant that, despite the technological development remained strong and constant, the added value transferred to consumers by big technology companies and social media platforms has significantly reduced. Why is the concept of consumers being in control of their personal data so important to Euroconsumers? With these intentions in mind, our campaign has chosen the following hashtags to promote our call to action: #NotYourPuppets and #MyDataIsMine On the contrary, we want Facebook to take action by respecting consumers’ rights, their freedom of choice and their legitimate economic interests. With our four coordinated class actions launched in Belgium, Italy, Spain and Portugal, enacted by Consumers International members Test-Aankoop/Test-Achats, Altroconsumo, OCU and Deco-Proteste respectively, we are calling on Facebook to give its users a minimum compensation of 200 Euros for the massive privacy infringements and unfair commercial practices the platform is responsible for. What are you calling for in the class action, and how are you encouraging consumers to take part? In exchange for the use of the platform, users must give full consent for the use of personal information concerning them, with many users being unaware of exactly what they are consenting to. ![]() We believe Facebook exercises an abusive influence on its registered users. By collecting large volumes of data and sharing it with third parties without users being fully aware of how their data is being used, Facebook has violated both data protection legislation and fundamental consumer law, obtaining undue and huge profits. In March, when the Cambridge Analytica scandal exploded, we immediately sent a formal warning letter to Facebook but, in light of further analysis, we understood that Cambridge Analytica was just the tip of an iceberg of larger violations committed by Facebook against all its users which - as confirmed by the opening of a proceeding of the Italian Competition Authority for unfair commercial practices – have been victims of a continuous and massive misuse of data by the social network or other apps operating on the platform. What made Euroconsumers decide to launch this action against Facebook?
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